The Story Builder is a free one-section workbook that walks you through building your brand story, mapping it to the B.I.T.S. + DATA framework, and writing your USP, before you create a single piece of content.
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The most qualified person loses business every day to someone with a better story. Credentials answer "are they qualified?" Story answers "do they get me?" Nobody asks the first question until the second one is already answered.
The Story Builder is where the foundation starts.
One section. Five exercises. By the time you finish you'll have your three anchor moments identified, your story mapped to the B.I.T.S. + DATA framework, and a USP that only you can own.
The most qualified person loses business every day to someone with a better story. This is where you build yours.
The Story Builder is Chapter 1 Section 1 of Market Like You Love It™ — the relationship-based marketing framework for entrepreneurs who want to grow without compromising what they stand for. The full nine-section Find Your People workbook is available at graphiczach.com.
"Zach has helped me out a lot."
Ryan Pineda — Pineda Media · Pineda Capital · Home Run Offers
What you'll build
Free. No catch. Just do the work.
No spam. No pitch. Just the workbook. Unsubscribe anytime.
After signing up, you will receive an email to confirm your subscription. Once confirmed, check your spam or promotions folder if you don't see the workbook email. Move it to your primary inbox so you don't miss anything.